Watch your lips transform from natural to a custom-colored masterpiece in seconds.

The Magic Behind the Tint
How to Glow
Start Fresh
Ensure your lips are clean and dry for the most accurate pH reaction.
The First Swipe
Apply one smooth layer of the clear balm across your upper and lower lips.
The Reaction
Wait 30 seconds for the formula to react with your unique skin chemistry.
Bloom and Brighten
Watch as the color develops into a custom shade of pink or berry.
Layer for Intensity
Add another layer if you want a bolder, more vibrant pop of color.
Go and Glow
Enjoy your customized, hydrated look for up to eight hours of wear.
Women everywhere are ditching traditional lipsticks for their own custom Areliaa shade.
Real Results, Real Magic
98%
experienced intense all day lip hydration
95%
loved their unique custom pink shade
92%
reported no feathering or bleeding
Results based on a 7-day consumer perception study with 100 participants.
The Lumea Love Club
"I never have to worry about picking the wrong shade again. It's the perfect pink for my skin!"
"My lips feel like silk even after the color fades. It’s better than any balm I’ve used."
"The gold flakes make me feel so fancy every morning. It's my go-to for every single outfit."
Yes! The pigments react to your individual pH level, so it creates a custom shade that perfectly suits your skin tone.
Not at all. It has a lightweight, balm-like consistency that feels moisturizing rather than tacky.
The tint is designed to be long-wear, typically lasting between 6 to 8 hours through eating and drinking.
Absolutely. Our formula is paraben-free, vegan, and enriched with soothing Vitamin E and Squalane.
Yes, the coverage is buildable. One swipe gives a sheer tint, while multiple swipes intensify the color.
No, the Hyaluronic Acid helps plump the lips while the smooth texture prevents bleeding or settling.
Frequently Asked Questions
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